Heela is an award-winning senior brand and communications consultant with experience across a wide range of industries – specifically, leading on the brand and product localisation of global companies such as Coca-Cola, Volkswagen, KFC, and Standard Chartered Bank. In her growing career at Ogilvy and TBWA, she had the privilege to lead on the brand and launch campaigns of some of Middle East’s biggest success stories, such as the Louvre Abu Dhabi Museum and du Telecom. As well as being ranked the ‘Strategic Planner of the Year’ in the MENA region by B&W Report, Heela’s effective strategies have been awarded by several reputable institutions, including Dubai Lynx, WARC Global, and New York Festivals.

She holds a first class degree in Visual Communication from the American University in Dubai, and an MSc with distinction in Strategic Entrepreneurship and Innovation from KCL. She grew up with peacocks and wolves.