The State of Sustainability Communications report

We’re excited to announce the release of our report The State of Sustainability Communications!

This comprehensive report, based on a survey of 250 industry professionals, is designed to provide UK communications leaders with critical insights for the sustainable transition.

We found four prominent themes for you to prepare for:

▶ Sustainability is a priority but obstacles persist; 95% state the industry requires more skills and knowledge to tackle the transition with 72% acknowledging their own need to upskill.

▶ Communications leaders want to build a business case for sustainability; but 76% finding it challenging to balance sustainability with profitability targets.

▶ Importance of stakeholder engagement is on the rise; 72% believe that the most successful companies will be those actively listening to the voices of citizens and consumers, but only 42% planning to prioritise stakeholder collaboration in the next 5 years.

▶ Greenwash fears stunt collaboration and progress; 74% express concern about greenwashing and as a result stunting collaboration and dialogue.

The report also highlights the need for upskilling in sustainability communications, enhancing stakeholder interactions, and integrating sustainability into business models to drive growth and mitigate reputational risks.