Schroders Greencoat: Positioned as a leading renewables investor through strategic media relations and thought leadership
The challenge
Schroders Greencoat is one of the largest renewables infrastructure investors in Europe, but has a disproportionately small presence relative to smaller — but louder — competitors.
We work with Schroders Greencoat to continue to grow the brand presence, build further inroads to Europe and North America, and become increasingly integrated with the wider Schroders brand.
Our approach
To develop and defend Schroders Greencoat’s position as the headline renewables investor in Europe, we work with the investment managers to develop a flexible strategic communications plan focused on positioning the client as a thought leader in the renewable energy sector. This involves identifying key media opportunities, crafting compelling narratives around the client’s sustainability initiatives and investment strategies, and amplifying these messages through top-tier business and industry publications.
Our team engages in proactive media outreach, securing interviews, by-lined articles, and expert commentary placements to showcase the client's expertise. In addition, we support with the company’s social media management and develop targeted press materials for announcement and acquisitions to highlight their role within the clean energy transition.
Outcomes
More media traction and recognition in target growth markets.
Amplifying Greencoat’s overall profile and presence by leveraging the global Schroders team and brand.