Natural History Museum: Repositioned the NHM with strategic biodiversity advisory

The challenge

The Natural History Museum (NHM) aimed to reposition itself as a leading scientific institution, moving beyond its identity as just a museum. This repositioning was essential to support NHM's long-term goals: to enhance its scientific reputation, attract opportunities through partnerships and sponsorships, and fully leverage its Biodiversity Trends Explorer tool in the rapidly growing corporate sustainability sector.

Our approach

We identified that the growing focus on biodiversity within corporate sustainability presented a significant opportunity for NHM. We advised NHM to engage with the Taskforce on Nature-related Financial Disclosures (TNFD) to position itself at the heart of global corporate biodiversity reporting. This involvement would help NHM strengthen its image as a scientific research hub.

Additionally, we recommended developing marketable partnership opportunities with corporates that were leaders in biodiversity. By crafting tailored marketing materials, NHM could effectively communicate the value of the Biodiversity Trends Explorer tool to potential corporate partners.

Outcomes

• Our strategic advice enabled NHM to take significant steps toward establishing itself as a scientific institution. Following our guidance, NHM began collaborating with the TNFD, which strengthened its position as a credible expert in biodiversity research. These efforts enhanced NHM’s reputation and opened new opportunities for financial partnerships and collaborations, aligning with its long-term goals.